Welcome to Houlcroft Partners

Our financial advice starts with your life, not your finances. 

We help individuals, families, and business owners plan well and make confident decisions, especially during key life events like buying a new home, dealing with career changes, planning for retirement, business sale or the complexity of passing down wealth through family generations. 

We believe great advice is based on the full picture, focusing on what matters most to you and building financial confidence at every stage. We're here to offer clear guidance and honest advice, so you feel supported and empowered to achieve your goals.


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Testimonials

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I have known and worked with Darren for about 10 years in his previous roles in Telecoms. It was fantastic that he decided to look for a new career to give him the opportunity to start his own business and look for new challenges. As a business owner myself with a busy work and family life, when ...

Adam DeSanges| Company Director, Sutton Coldfield
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SJP Approved 19/02/2026

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.